Identity
Design
Your visual
identity is just as important as your
mission statement. A strong "brand" identity
helps people recognize you and your work,
and reflects the vision of your
organization. It is the "public face" of
your organization. To help reinforce your
visual identity Meaningful will create and
maintain your communicational style
including but not limited to: logo,
letterhead, business cards, folder, mailers,
and envelope. We can also help in the design
of your website, fliers, t-shirts,
brochures, banners, and electronic press
kits. Meaningful will create promotional
videos, commercials and assist with other
social and/or broadcast media production.
Our identity services include:
Identity
Packages:
Every Identity Package is custom designed to
fit the specific needs of your organization.
Identity packages may include:
+ Logo
+ Tagline
+ Stationery
+ Press Kit
(Paper & Electronic)
+
Website
+ Style Manual
+ Brochure, postcards
& fliers
+ Annual report
& fact sheets
+ Newsletters
+ Talking
points
Identity Evaluation: For groups
who want to conduct a more in-depth
evaluation of their goals and identity, we
can do an "Identity Evaluation." This
process evaluates your identity in relation
to the specific objectives of your programs.
We’ll come meet with you, your staff, your
board members – anyone who is invested in
the development of your group’s identity –
to review your goals, your audiences, and
your hopes for the future of the
organization. Together, we'll brainstorm the
best ways to package your organization.
Social Media Production
One of the biggest trends in nonprofit
marketing is leveraging the latest tools of
social media to create a
community-building user experience on your
site. Out goes “Web 1.0” — the internet as
we used to know it — and in comes “Web 2.0”
with social media tools like blogs, forums,
easy-to-download video, audio, and more.
Nonprofits can’t ignore the Web 2.0
transformation any longer. Meaningful
Communication will help your organization
fully leverage social media, and an
interactive “enrollment” experience (such as
video or audio) to fully engage site
visitors in your organization’s mission. Our
social media production services will can be
used as part of an overall fundraising
campaign, advocacy campaigns, and more.
Meaningful Communication strives to stay
ahead of the curve on new forms of
communications that blends the fundamentals
of traditional public relations with
emerging online strategies and social media
tools that together, enable our clients to
listen and effectively participate in online
conversations.
Our team of specialists understand the
intricacies that come with trying to
communicate your message in a rapidly
changing media environment and we have the
experience of implementing successful online
programs.
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